The ThriveMom Playbook
You can put a real app in the App Store.
It isn't easy, but it is possible. I shipped mine with ADHD while raising three kids. It's live in the App Store right now, and the exact six-lesson method is yours.
Live in the Apple App Store Lifestyle & Productivity A real product, not a demo
The proof you can hold
Not a demo. A real, shipped app.
Almost every course in this space teaches from a demo built for the camera. This one doesn't. ThriveMom by ThriveMom LLC is live in the Apple App Store right now, and it ships new versions most weeks. Don't take my word for it: open it yourself. Every lesson in this training is a real decision from that launch.
Open it in the App Store Try the web app
- Live in the Apple App Store · ThriveMom by ThriveMom LLC
- In active development · new versions most weeks
- Built solo with Claude · live on iPhone, iPad, and the web
Why me
If you can write a prompt, you can ship an app.
I'm Heidi. I have ADHD, and I built ThriveMom with Claude while raising three kids. Same constraints you have.
Most courses teach a demo built for the camera. I'm walking you through a real launch: every decision, every tradeoff, the method written down.
That's the thing for sale. Not the app. The way it got made.
What you get
Six lessons, one real launch.
The exact path I took ThriveMom from a rejected chatbot to live in the App Store, one real step at a time. Read in order, or jump to the one that unblocks you today.
- Why I built ThriveMom Why I started building software when I wasn’t a developer. How a rejection from Meta turned into an approval from Apple. And why the app you end up launching is almost never the app you set out to build.
- The tools I actually used The AI tools I used for a year before building ThriveMom, and what each one is actually good for. Why Cursor was different. And why I started practicing with a friend’s website before building my own app.
- How Claude built the first feature How I built Chaos Catcher, ThriveMom’s first feature, inside Cursor with Claude. How I organized the project files so Claude worked faster and cheaper. And how to write prompts that produce code that actually works, not just code that looks like it works.
- The day I almost exposed my users’ data Why I tried three different sign-in methods before finding the right one. How Claude found a security problem I hadn’t noticed. And why I pushed back the app launch by a week when I discovered what was wrong.
- How I set up payments before the first customer How I decided ThriveMom’s price. Why you need two different payment systems (Stripe for web, RevenueCat for iPhone) and how to avoid getting rejected by Apple for mixing them. Why I set up payments before I had a single paying user. And the specific places RevenueCat made me lose entire days, so you don’t lose yours.
- The 5:57 AM approval and the business question What happened the morning my app finally landed on the App Store. Why approval wasn’t the end, but the start of a harder question. And the question I had to answer honestly, the one you’ll face too: what is this app, really, for you?
The Founder Asset Pack
Not just lessons. The templates.
Every tier comes with the templates, prompts, and checklists I built while shipping ThriveMom: the same scaffolding, ready for you to fill in for your own app. Not theory written for a course, and not my private source code either. Real, fill-in-the-blank files you customize and keep. Here is the actual opening of the CLAUDE.md template you receive, the kind of file Claude reads first in every session.
# CLAUDE.md
> The operating manual for AI agents in this codebase.
> Read this first, every session, before writing any code.
## Project identity
**Product name:** [User-facing name]
**Repo / codename:** [Internal name, if different]
**Who it's for:** [Your customer, in one line]
**NOT for:** [Who you intentionally exclude]
## Commands
- Test: [npm test] # before declaring any task done
- Audit: [npm run audit:all] # required before releaseThe full template runs two pages, with a line-by-line breakdown of why each section earns its place. It is one of eight assets in the pack, all built to fill in for your own app.
- CLAUDE.md and BRAND.md templates
- 6-prompt build pack, with the anti-prompts that stop Claude going off the rails
- Security audit pack and RevenueCat pre-flight
- Apple submission checklist, the exact rejection reasons it prevents
- First 30 days playbook and the pricing worksheet
This is the scaffolding that took ThriveMom from a rejected chatbot to live in the App Store, with the months of trial and error already done for you. It comes with every tier.
The honest fit
Who this is for.
You have an idea you can't stop thinking about, and a quiet voice telling you you're not technical enough to build it. Maybe someone has called you too scattered, too non-technical, "not a coder." I heard the same things. Here is the only real prerequisite: you've used ChatGPT, Claude, or Gemini, and you can write a clear prompt. You don't need to know how to code. You do need to be willing to learn and push through the hard parts, because shipping an app isn't easy, but it is possible. You want a real product you can put in front of people, not a side project that lives on your laptop, and you're done with tutorials that promise everything and teach nothing specific.
If that's you, the method works. It was built by an ADHD mom who got underestimated too. Six lessons, one real launch, every decision in the order I made it.
Three ways to build
Pick how you work.
Every tier includes all six lessons and the full Founder Asset Pack. The only difference is how much of it you do with me.
Self-study
Read it and build it yourself.
Founding price
$197regular price $297
first 25 seats
- 6 lessons, each anchored on a real decision from the launch
- The full Founder Asset Pack: CLAUDE.md template, BRAND.md template, 6-prompt build pack with anti-prompts, security audit pack, RevenueCat pre-flight, Apple submission checklist, first 30 days playbook, pricing worksheet
- A reading map showing which asset to use when
- Lifetime access, yours to keep
- Lifetime updates, free: as Apple, Stripe, and RevenueCat change the rules, the playbook and the assets keep pace
Founder bonus, the first 20 only. Three months of monthly live Q&As with me, small-group and real-time, to get you unstuck the moment you are. My thank-you to the first 20 who back this early.
Buy nowCohort
Build it with me and a small group.
Founding price
$397regular price $497
first 5 seats
- Everything in self-study, including the full Founder Asset Pack
- A 20-minute 1:1 call with me to start your build
- A monthly group Q&A with me for a full year
- Capped at 15 total seats
- Starts Friday, July 5
Done-with-you
Build it with me, one-on-one.
Founding price
$1,200regular price $1,800
first 2 · three slots per cohort
- Everything in the cohort, including the full Founder Asset Pack
- Three 60-minute 1:1 calls with me: kickoff, mid-build, and launch
- A custom scoping doc for your app
- Priority access to the cohort live sessions
Prefer to pay over time?
Klarna and other pay-over-time options are available at checkout, split it into smaller payments at the same total price.
On a tight budget?
The risk is mine
Read it, and if it isn't what I promised, I'll refund you.
Self-study: 7 days, no questions. Cohort: 14 days, or before the first live session, whichever is later. Done-with-you: refunded any time before the 1:1 call. Simple.
If money is the only thing in the way
One scholarship seat, every cohort.
I built this on a tight budget too, so I keep one scholarship seat open for each cohort: a free or pay-what-you-can place for a mom who has the idea and the will but genuinely can't cover the price right now. No long application, no proof of hardship, no shame. Tell me your idea and where you are, in a couple of honest sentences.
Apply for the scholarship seat
The scholarship seat opens once a cohort reaches its 15 paid enrollments, the paid seats are what fund the free one. Ask anytime and I'll tell you where the current cohort stands.
Before you decide
The honest answers.
Do I need to know how to code?
No. You write prompts. Claude writes the code. You read it, approve it, ship it. By the end you understand the stack well enough to hire or direct a developer, but you never have to write it yourself.
How long until I ship?
The cohort runs four weeks, built so you make real progress every week instead of just reading along. Self-study moves at your pace. How quickly you reach the App Store depends on your app's scope and the hours you can give it, but the method removes the part that usually stalls people: guessing what to do next. Every step is one I've already walked, in order, so you keep moving.
What stack do you teach?
The same one ThriveMom runs on: Cursor with Claude for building, plus ChatGPT and Gemini for design and research. Supabase for accounts and data, Stripe on the web, RevenueCat for iPhone payments, and Resend for email. The patterns transfer if you use a different stack.
What if I'm only building for the web, not the App Store?
The method is the same. Lessons 4 and 5 cover web auth, web payments through Stripe, and the database setup that works for both. The App Store-specific content (Lesson 6, the RevenueCat checklist, the Apple submission checklist) becomes optional reference. You won't waste time on it, and if you change your mind later, it's there.
What if Apple rejects my app?
Apple rejected me twice. The first time was a question I shouldn't have asked at onboarding. The second time was a missing EULA link and a misconfigured in-app purchase. Both were preventable. The Apple submission checklist in the asset pack lists every common rejection reason and how to avoid it. If you do get rejected, you'll have specific guidance for the resubmission.
Who is this NOT for?
If you already know how to ship software, this is too basic. If you want to put Claude to work running your business, that's a different training, and it lives at heidionclaude.com. If you want a no-code, drag-and-drop builder, this isn't that either: you'll work hands-on in Claude and Cursor, though you don't need to be an engineer or read every line. This is built from real, lived experience, what it actually took, emotionally and practically, to ship a real app as an ADHD mom. It's for one specific person: someone who wants to ship a real software product using Claude and Cursor, learning from someone who has actually done it. If you have a great idea and you're doubting yourself because you're not techy, this is for you.
How is this different from a YouTube tutorial?
YouTube tutorials show a demo built for the camera. This is a post-mortem from a real launch. Every lesson is a decision I actually made, including the wrong ones. The asset pack (the templates, the prompts, the checklists) is what I use every day, not what I made up for the course. If you can find a YouTube tutorial that includes a production CLAUDE.md template, a 6-prompt build pack, and an Apple rejection-prevention checklist, take it. I haven't found one.
Can I pay over time?
Yes. At checkout you can split any tier into smaller payments with Klarna or another pay-over-time option, at the same total price, with no extra fee from me. And if cost is the only thing standing between you and building, there's one scholarship seat each cohort: just ask.
Why no free preview?
Because the method is the product, and free previews train buyers to wait. The first lesson is what convinces you the rest are worth reading. Giving it away undermines the whole training. If $197 founding pricing is a risk you can't take, this isn't the right purchase yet. If the timing just isn't right, join the waitlist and I'll let you know when the next cohort opens.
Not the right week?
Be first when the next cohort opens.
I'm not going to send you the first lesson for free, the method is the product. But if the timing isn't right, leave your email and I'll tell you the moment the next cohort opens, and when the founding seats are nearly gone, so the lower price doesn't slip past you. One short list, no spam, leave anytime.
Mine is live.
Yours is next.
Cohort $497, self-study $297. Founding seats $397 and $197 for the first few. Cohort starts July 5.